Schlafly helping beer lovers learn to love ciders too with new can release of Proper

Are you enjoying the cider renaissance?

It is real, but up till now, I pretty much-ignored ciders as nothing more than a decent option for those who wanted beer, but couldn’t have one due to gluten or sugar issues. Boy, was I wrong! After seeing the opening of St. Louis’ first cidery, I’m ready to give this new, yet ancient extension of crafting a chance.

A solid gateway cider I’m going to start with is the new Proper Cider Raspberry, which will be released in June as a year-round canned cider by Schlafly.  Schlafly has been making cider for over 15 years now in its brewpubs, but this will be the first can package for full, year-round distribution, starting this summer.

This 6.8% old-fashioned hard cider is both semi-sweet and tart and pours a vibrant crimson from the real raspberries. Like all of Schlafly’s brews, this cider only uses real fruit. Fermented apples are the foundation of every cider, but the fresh raspberries add another level of flavor.

“Our cider has always been a crowd favorite and has developed somewhat of a cult following throughout the years,” said Founding Brewer Stephen Hale. “Now we can introduce our cider to a larger audience across our distribution footprint and make the treasured recipe available to enjoy all year.”

Cider is Not Beer
One thing to realize before you try cider is that you need to clear your head about what you’re about to drink.  Cider is not beer, in fact, it’s more a cousin of wine than it is to beer. But when it comes to the punch of a high ABV, beer and cider do have commonality.

This will also be the first time Schlafly will be able to offer a certified gluten-free product in the market. The true cider is only made with the fruit juice of the apples and raspberries without any added sugar or high-fructose corn syrup.

The 4-packs of Schlafly’s Proper Cider Raspberry will be available starting in mid-June, but cider fans can get a first taste at Schlafly’s Art Outside Festival this weekend, on Friday, May 25 through Sunday, May 27. The suggested retail price for the 4-pack is $8.

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